Brand Identity



The new look takes off from the orange color that has been associated with Mercodia for the last few years. The new color slides more towards red and, combined with the deep blue color, yields a mature expression which is sophisticated, yet bold and modern. The interplay between opposites can be seen in the company colors, as well as in the logotype, in which two surfaces meet, creating a new symbol.

With this new design, Mercodia wants to illuminate the human values that characterize the company, both visually and philosophically. The new look aims to communicate pathos, radiating personality, commitment and a mission which goes beyond the products and services central to this growing company. Mercodia is a privately owned business proud of its strong corporate culture which oozes friendliness and personal care. Now, we are also linking that culture to our look.