Brand Identity


Elisa Städ is a new cleaning company, launched in 2020, with its base in the southwest of Sweden, around Halmstad.

With a strong will to be something that stands out in an industry where everything is white and plain, the result aims more to focus on the technical aspect of cleaning. The visual toolbox’s strongest asset is the symbol. It’s anchored in what the company does and what where it comes from. It’s an abstract visualisation of a feather duster, which symbolises what they do, and a downward flipped “E”, the initial letter for Elisa, the company’s founder and owner.